Honestmed
Thursday, April 27, 2006
  Subliminal advertising may work after all
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This week's top stories from the web's No.1 science and technology news service
27 April 2006
Welcome to the New Scientist newsletter, which this week reveals the hidden power of flashy advertising, why China is struggling to catch its breath, and recommends six ways to woo your lover...
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Shaoni Bhattacharya
Shaoni Bhattacharya, Deputy Online Editor
Did You See That?

It was a stunt that launched a thousand conspiracy theories. Market researcher James Vicary claimed in 1957 that he could get movie-goers to "drink Coca-Cola" and "eat popcorn" by flashing those messages on the screen for such a short time that viewers were unaware of it. People were outraged, and the practice was banned in the UK, Australia and the US. But Vicary's study was fabricated, and scientists who have since tried to replicate it have largely failed. But now researchers have shown that, if the conditions are right, subliminal advertising to promote a brand can be made to work surprisingly well...MORE

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Love special: Six ways to woo your lover
Need help guiding Cupid's arrow to your target? A bunch of red roses is just the start

A universal translator in your pocket Premium
Until now, computers have been notoriously bad at languages - could this be about to change?

LOX holds a key to curbing cancer's spread
The LOX protein is identified as vital to the spread of tumours, and blocking its function stopped cancer spread in mice - offering hope for human treatments

China struggling to catch its breath Premium
China's reliance on burning coal is fuelling an economic boom, but the enormous amounts of pollution are suffocating its people

Tattoos made of 'disappearing' ink
New tattoo inks that are safer to use, and far easier to remove if you have a change of heart, are set to be launched next year

For women, food is food for thought Premium
Food is a sensitive issue for many western women, but it now seems this is showing up in how female brains react to food

Self-medicating sheep shake off the 'stupid' label
Can sick sheep stick to their own prescriptions? Almost, since it seems that sheep can select the correct medicine to treat a specific ailment

LAST WORD
 
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Why do mosquitoes bite some people to distraction, while leaving others in relative peace? Find out in the week's Last Word column...MORE

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Will a flying carpet take us to Pluto? Premium
A giant flexible solar panel that is unfurled into space like a carpet could one day make long-haul spaceflight possible without nuclear propulsion

'Starquake' explosion rips neutron star open
Astronomers have measured the thickness a neutron star's crust for the first time, thanks to a breach which spewed a fireball of particles into space

Only drugs and vaccines will deflect bird flu pandemic Video
Shutting borders and stopping travel will buy afflicted countries just a few weeks at most, according to the latest pandemic simulations

Take out a killer asteroid - with a tame one
A small captured asteroid could be used deflect a large one zooming in on Earth - the idea highlights the need to devise strategies for this doomsday scenario

New software can break dance down
A computer system that recognises dance moves could synchronise music and lighting with a performer, or enrich interactive computer games

Invention: Apple's all-seeing screen
This week's patents include an electronic display screen that acts as a video camera, and a flashy new way of judging a person's age

AND FINALLY ...
This week's Feedback column boasts instantaneous microwave cookery, declares "faeces" a poor word to have pun with, and survives a "Catastrophic failure" unscathed...MORE

New Scientist magazine

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Gravity: Were Newton and Einstein wrong? Premium
And what if it isn't dark matter holding our galaxies together after all? New Scientist investigates the enigmatic force embracing the cosmos

THE LOVE SPECIAL
Ecstasy, obsession, despair, reassurance, companionship, jealousy, compassion... What can science tell us about love?

Six ways to woo your lover
Need help guiding Cupid's arrow to your target? A bunch of red roses is just the start

What is this thing called love? Premium
Love produces a kaleidoscope of feelings, but can science help us understand their origins or should we just leave it to the poets?

How to pick a perfect mate Premium
Why do we fall for the people we do? Often we have little control over the way we decide on a partner, but there are ways to choose well

Secrets of long-term love Premium
Psychologist John Gottman reveals what makes for long-term success and explodes a few myths about romantic love along the way

Obsession and stalking Premium
Unfortunately, love can turn into obsession, jealousy, rejection, hatred and murder - an important predictor of spousal homicide is stalking

If I can't have you... Premium
From assault to murder, evolutionary psychologists Martin Daly and Margo Wilson explore the badlands of sexual jealousy

Same sex, different rules Premium
It's good to be similar to your partner - but not too similar. So don't expect typical gay partnerships to be simply same-sex versions of straight ones

Modern romance Premium
The internet gives people unprecedented chances to find a romantic partner online - but are cyber-relationships anything like the real thing?

Reflections of the divine Premium
Compassionate love for fellow humans is central to most faiths, but what does it really mean, and where does God fit in? Archbishop Desmond Tutu explains

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